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Air Pollution, Particulate Matter and Inner strength by Kefir Detox! Particulate matter, also called PM or soot, consists of microscopically small solid particles or liquid droplets suspended in the air. The smaller the particles, the deeper they can penetrate into the respiratory system and the more hazardous they are to the body when breathed in. In short, the “pollution” or smog, which has currently engulfed Delhi NCR.The smaller-sized particles – those 2.5 micrometers or less in diameter, called PM2.5 – are of the greatest health concern because they can pass through the nose and throat and be absorbed deep inside the lungs. How does this affect me? Recent studies indicate that PM can have the following effects on our bodies and can cause: • lung irritation, which leads to increased permeability in lung tissue. • aggravation of the severity of chronic lung diseases, causing rapid loss of airway function. • inflammation of lung tissue, resulting in the release of chemicals that can impact heart function. • changes in blood chemistry that can result in clots that may lead to heart attacks. • increased susceptibility to viral and bacterial pathogens leading to diseases like pneumonia What can we do about it? Masks might not be the best answer in this situation as it is equivalent to ensuring that an already laboured system is further forced to extract oxygen through a thick material. Similarly, investing in an air purifier could prove to be counter-productive as it reduces your body’s ability to deal with irritants in the environment. So where does the answer lie? The best answer in this situation is making your insides strong. What all does this entail? This essentially means:- 1. Body should be strong enough to not go into an overdrive, and overreact by causing high levels of inflammation for protection 2. Making sure that your immune system remains active and alert to prevent any attacks from opportunistic bacteria or viruses 3. Ensuring that your body has the ability to absorb the nutrition you feed it to heal any damage caused due to the prevailing environmental condition 4. Detoxification of foreign substances regularly and efficiently All of these to fulfil together definitely seems a tall order, however, nature, through its various gifts and bounty, has provided us yet another example as to how we can save ourselves from a state of extinction that we are so hell-bent on achieving. One such gift now available to us in our country is Kefir. Kefir is the world’s most powerful probiotic drink which originated in cold countries such as Russia and some other European countries. How can a probiotic help a situation where of air pollution or high levels of particulate matter (PM) in the air are wreaking havoc in your system? • Kefir ensures that it heals the lungs quicky, thus preventing permeability of lungs from increasing by acting as an anti-allergic 1. • Kefir considerably reduces and over a period of time eliminates inflammation, which not only heals the lungs and improves their function, but also completely cleans them up of infections. 2. • Inflammation of the lung tissue is similar to what happens in Asthma and bronchitis and kefir has been a great ally in the fight against these. 3 • Kefir has the proven ability to lower cholesterol and thus prevent clogging of the veins and arteries. It also reverses calcination of blood vessels and clears blood vessels. 4. • Kefir significantly boosts the body’s innate immune system, thus preventing infections. Also the good bacteria in kefir are able to fight off pathogenic microorganisms. 5 • Kefir clears the body of environmental toxins, salts, heavy metals, radionuclides and alcoholic products. It’s time we stopped looking at superficial methods for fighting stimuli such as air pollution or particulate matter. You owe it to yourself and your family to make your body strong from within and the immune system robust enough to fight external factors which may cause trouble for your body.
OUR STORY I, Abhimayu Singh Rathore, am an Integrative Nutrition Health Coach from Institute of Integrative Nutrition, New York. I primarily brought kefir to India as I didn't find a suitable probiotic for my clients. As and when my clients started noticing significant and considerable improvements, I decided I would make this elixir available and accessible to all. I strongly believe in preventive healthcare. That's when, three years ago, I took the plunge to kick my corporate bucket and move back to India. Kefir is enjoyed as a fermented milk and non-milk based product by many different cultures worldwide... particularly in Europe and Asia. We sourced our kefir grains from Europe when we started our journey over two years ago. After tons of permutations and combinations of temperature, pressure, quantity, we have finally succeeded in making kefir in varying Indian temperatures, round the year. We have five different variants: SPRING-WATER KEFIR, COCONUT-WATER KEFIR, CINNAMON-COCONUT WATER KEFIR, A2-ORGANIC MILK KEFIR and ORGANIC GOAT-MILK KEFIR. Our kefir grains are our closest pet and we create each batch with a lot of love and positive energy, and utmost care to ensure the perfect environment for the kefir to develop.
DOES YOUR SKIN KEEP YOU TROUBLED? When your gut is out of whack, it can send signals to your skin that disrupt its natural balance and cause all sorts of problems like acne, psoriasis, rashes and eczema. Our beloved Kefir helps bring good bacteria back to the forefront and level out the homeostasis for your largest organ, the skin. Not only does it help with systemic based skin issues, but kefir benefits skin as burn and rash treatment.  The carbohydrate found in kefir known as Kefiran,  aside from aiding in the immune system, has also been tested and shown helping improve the quality of skin wound healing. It’s even been shown to be protective for connective tissue. KefirCo brings you the most authentic and 100% pure kefir in India, made at home with kefir grains sourced from Europe. Order a sample today for just 100 rupees! We supply in Delhi NCR and Bangalore.
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